Legal

PRIVACY POLICY

How Vind och Ljus AB collects and uses data on PlayChoiceGuides.com.

Last updated: 12 August 2026 — Vind och Ljus AB, Elektrogatan 10, 171 54 Solna, Stockholm, Sweden

1. Introduction

Vind och Ljus AB ("we", "us", "our") operates the website PlayChoiceGuides.com ("Site"). This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit or use the Site. By using the Site, you agree to the practices described in this policy.

We are committed to protecting your privacy and complying with the EU General Data Protection Regulation (GDPR) and applicable Swedish data protection law.

2. Data Controller

The data controller responsible for your personal information is:

  • Company: Vind och Ljus AB
  • Address: Elektrogatan 10, 171 54 Solna, Stockholm, Sweden
  • Phone: +46-8-5550192
  • Email: support@playchoiceguides.com

3. Data We Collect

We may collect the following categories of personal data:

  • Contact data: Name, email address, and message content when you submit our contact form.
  • Usage data: IP address, browser type, pages visited, and session duration collected automatically via server logs and analytics tools.
  • Cookie data: Cookie identifiers and preferences as described in our Cookie Policy.
  • Technical data: Device type, operating system, screen resolution, and referring URLs.

4. Legal Basis for Processing

We process your personal data on the following legal bases under GDPR Article 6:

  • Contract performance — to respond to your contact form enquiries.
  • Legitimate interests — to analyse site traffic and improve our service.
  • Consent — for optional analytics cookies where you have opted in.
  • Legal obligation — to comply with applicable laws and regulations.

5. How We Use Your Data

  • To respond to your messages and enquiries.
  • To improve the content, performance, and functionality of the Site.
  • To detect and prevent fraud, abuse, or security threats.
  • To comply with legal obligations.
  • To maintain anonymous, aggregated analytics about site traffic.

6. Data Retention

Contact form data is retained for a maximum of 36 months from the date of submission. Analytics data is retained in aggregated, anonymised form indefinitely. Cookie data is retained as specified in our Cookie Policy. We delete personal data promptly upon receiving a valid erasure request, unless retention is required by law.

7. Sharing Your Data

We do not sell, rent, or trade your personal data. We may share data with:

  • Service providers: Hosting providers and analytics platforms acting as data processors under strict contractual obligations.
  • Legal authorities: Where required by law or valid legal process.

Any third-party processors are required to maintain adequate data protection standards consistent with GDPR requirements.

8. Your Rights Under GDPR

As a data subject, you have the following rights:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Request correction of inaccurate or incomplete data.
  • Erasure: Request deletion of your personal data ("right to be forgotten").
  • Restriction: Request that we limit how we process your data.
  • Portability: Receive your data in a structured, machine-readable format.
  • Objection: Object to processing based on legitimate interests.
  • Withdraw consent: Where processing is based on consent, withdraw it at any time.

To exercise any of these rights, contact us at support@playchoiceguides.com. We will respond within 30 days. You also have the right to lodge a complaint with the Swedish Data Protection Authority (Integritetsskyddsmyndigheten, IMY) at imy.se.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include HTTPS encryption, access controls, and regular security reviews. However, no internet transmission is completely secure; we cannot guarantee absolute security.

10. International Transfers

Your data is primarily processed within the European Economic Area (EEA). Where data is transferred outside the EEA, we ensure adequate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

11. Children's Privacy

The Site is not directed at children under 16 years of age. We do not knowingly collect personal data from children. If you believe a child has submitted personal data to us, please contact us immediately so we can delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

13. Contact

For any privacy-related questions, please contact us at:
Email: support@playchoiceguides.com
Post: Vind och Ljus AB, Elektrogatan 10, 171 54 Solna, Stockholm, Sweden